Peel-Halton: Advertisers Secrets To Making Better L&D Videos

Peel-Halton: Advertisers Secrets To Making Better L&D Videos
In a world of short attention spans and the need to “break through the clutter,” how can you ensure your learning videos leave your audience remembering your message? If TV advertisements influence us to purchase items we don’t need, how can we use these secrets to influence learner’s behaviour?

In this session, you will uncover the techniques that make TV ads compelling and apply these secrets to make your next learning video successful. You’ll explore the strategic framework for creating a learning video as well as examine critical visual design and instructional design considerations. The practical tips shared will form the foundation of a strategy you can apply in your next project.

- Describe the strategic framework for designing and evaluating effective video for learning.
- Explain the video “hooks” to make the content in your learning video memorable. 
- Apply the four characteristics of effectively using visuals to design or evaluate videos.

Presenter BIO

Danielle Wallace, CTDP, is an L&D professional and Instructional Designer that provides truly innovative and engaging custom learning solutions for global and local clients. She has a proven track record of project management leading multi-million dollar initiatives with companies such as Procter & Gamble and PepsiCo, and through various executive-level roles. 

She’s known for creating simple solutions to complex problems, thus enabling innovation. She’s also recognized for being agile and creative to exceed expectations. Her thought leadership and quarterly best practices via infographics can be found at @wallacedanielle or

Registration & Dinner: 5:30 pm
Speaker: 6:30 pm to 8:00pm
Q/A & Networking: 8:00pm to 8:30pm
*Charity Book Nook* open before and after speaker!


Members: $35 plus taxes
Future Members: $45 plus taxes
*Includes Buffet Style Dinner

Four Points Sheraton
2501 Argentia Road, Mississauga, Ontario,L5N 4G8

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CANCELLATIONS: The Institute for Performance and Learning does not issue refunds for cancelled event registrations. Cancellations received in writing up to seven days prior to the event date will be issued a full credit voucher to be applied to another event within each calendar year. Delegate substitution is permitted for both registration and credit vouchers.


4/28/2016 5:30 PM - 4/28/2016 8:30 PM
Four Points Sheraton 2501 Argentia Road Mississauga, ON L5N4G8 CANADA

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